Hello Kitty is now the leading girls brand in many categories and is currently attaining global sales in excess of $100 million at retail level with over 50,000 Sanrio branded products being sold in over 70 countries. In the Western Hemisphere alone hello kitty products are sold in upwards of 12,000 outlets.  

Hello Kitty is a brand that has been in the marketplace for 35 years and is an perennial  property in every key European territory and is projected to continue to grow for the foreseeable future

Hello Kitty is unique in so much as the brand does not have its roots in TV or Films, in fact it was originally designed with consumer products in mind.

Hello Kitty appeals to both girls and women of all ages and is a premium brand with a strong heritage.  Alfred Franks and Bartlett acquired a long term license for kitchen and home products in 2011 and have launched 2 very strong co-ordinated ranges.

Little Kitty

Is aimed at the “younger” fan and primarily focuses on kids baking and creative play, the range has also been designed with a number of lines having instant “gift appeal”.;

This range will excite kitty fans to cook at home to create their very own Hello Kitty party! The products are fun, bright, and offer great quality at affordable prices. The core products are co ordinated silicone bakeware and complimentary accessories

Ma Cherie

This range is aimed at the older kitty fan and focuses on kitchen accessories and collectibles with some great gift ideas. This design is more fashionable and contemporary in feel.  

This range is made up of kitchen accessories, textiles, ceramics and tinware. There are also some great gifts in this collection that will appeal across all age groups.

In total there are 60 products and these will all be available from the end of September 2011